Peer-Reviewed Publications
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Williams, P., Treiman, K. A., Zulkiewicz, B., Rivell, A., Rechis, R., Walsh, M. T., & Oestman, K. (2025). Evaluating multifaceted community-based health initiatives: A case study of a population health initiative. RTI Press. https://doi.org/10.3768/rtipress.2025.mr.0056.2505
Expertise:
Chronic Disease Prevention & Treatment
Mixed Methods
Program Evaluation
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Williams, P. A., Uhrig, J. D., Zulkiewicz, B. A., Johnson, M., Anderson, S. K., & August, E. M. (2025). Differences between rural and urban America that inform HIV prevention messaging. AIDS and Behavior, 29(8), 2496-2508. https://doi.org/10.1007/s10461-025-04710-1
Expertise:
HIV Prevention & Treatment
Observational Studies
Formative Research
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Theis, R. P., Pilla, J., Okker-Edging, K., Pluta, K., LeLaurin, J. H., Hanby, E., Zulkiewicz, B. A., … & Tan, A. S. (2025). Perspectives of sexual and gender minority youth on anti-vaping messages in social media. Nicotine and Tobacco Research, 27(2), 291-299. https://doi.org/10.1093/ntr/ntae203
Expertise:
Tobacco Control
Qualitative Research
Formative Research
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Zulkiewicz, B. A., Li, A., Tassah, G., Kim, M., Glanz, K., Villarruel, A., … & Tan, A. S. (2024). Using wiki surveys to rapidly test messages promoting COVID-19 vaccination boosters and child vaccination among Philadelphia residents. Scientific Reports, 14(1), 19611. https://doi.org/10.1038/s41598-024-70554-9
Expertise:
Emerging Infectious Diseases Vaccination
Mixed Methods
Formative Research
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Zulkiewicz, B. A., Chen, J. T., Hanby, E. P., Ramanadhan, S., Obedin-Maliver, J., Lunn, M. R., … & Tan, A. S. (2024). Anti-industry beliefs and attitudes mediate the effect of culturally tailored anti-smoking messages on quit intentions among sexual minority women. Scientific Reports, 14(1), 28084. https://doi.org/10.1038/s41598-024-78207-7
Expertise:
Tobacco Control
Experimental Studies
Formative Research
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Tan, A. S., Chen, J. T., Keen, R., Scout, N. F. N., Gordon, B., Applegate, J., … Zulkiewicz, B., … & Potter, J. (2024). Culturally tailored anti-smoking messages: A randomized trial with US sexual minority young women. American Journal of Preventive Medicine, 66(5), 840-849. https://doi.org/10.1016/j.amepre.2023.12.001
Expertise:
Tobacco Control
Experimental Studies
Formative Research
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Zulkiewicz, B. A., Winickoff, J. P., Gottlieb, M. A., Emmons, K. M., & Tan, A. S. (2024). “Tobacco-free nicotine” electronic cigarette perceptions and use among adolescents and adults in five New England states. Addictive Behaviors Reports, 19, 100524. https://doi.org/10.1016/j.abrep.2024.100524
Expertise:
Tobacco Control
Observational Studies
Formative Research
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Oestman, K., Rechis, R., Williams, P. A., Brown, J. A., Treiman, K., Zulkiewicz, B., … & Hawk, E. (2024). Reducing risk for chronic disease: Evaluation of a collective community approach to sustainable evidence-based health programming. BMC Public Health, 24(1), 240. https://doi.org/10.1186/s12889-024-17670-3
Expertise:
Chronic Disease Prevention & Treatment
Mixed Methods
Program Evaluation
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Garner, B. R., Gotham, H. J., Knudsen, H. K., Zulkiewicz, B. A., Tueller, S. J., Berzofsky, M., … & Gordon, T. (2022). The prevalence and negative impacts of substance use disorders among people with HIV in the United States: A real-time Delphi survey of key stakeholders. AIDS and Behavior, 26(4), 1183-1196. https://doi.org/10.1007/s10461-021-03473-9
Expertise:
HIV Prevention & Treatment Substance Use Disorders
Observational Studies
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Garner, B. R., Knudsen, H. K., Zulkiewicz, B. A., Tueller, S. J., Gotham, H. J., Martin, E. G., … & Gordon, T. (2022). The setting-intervention fit of nine evidence-based interventions for substance use disorders within HIV service organizations across the United States: Results of a national stakeholder-engaged real-time Delphi study. JAIDS Journal of Acquired Immune Deficiency Syndromes, 90(1), S206-S214. https://doi.org/10.1097/QAI.0000000000002981
Expertise:
HIV Prevention & Treatment Substance Use Disorders
Observational Studies
Implementation Science
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Lewis, M. A., Harshbarger, C., Bann, C., Marconi, V. C., Somboonwit, C., Dalla Piazza, M., … Zulkiewicz, B., … & Positive Health Check Study Team. (2022). Effectiveness of an interactive, highly tailored ‘Video doctor’ intervention to suppress viral load and retain patients with HIV in Clinical care: A randomized clinical trial. JAIDS Journal of Acquired Immune Deficiency Syndromes, 91(1), 58-67. https://doi.org/10.1097/QAI.0000000000003045
Expertise:
HIV Prevention & Treatment
Experimental Studies
Digital Interventions Intervention Effectiveness
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Harshbarger, C., Burrus, O., Rangarajan, S., Bollenbacher, J., Zulkiewicz, B., Verma, R., … & Lewis, M. A. (2021). Challenges of and solutions for developing tailored video interventions that integrate multiple digital assets to promote engagement and improve health outcomes: Tutorial. JMIR mHealth and uHealth, 9(3), e21128. https://doi.org/10.2196/21128
Expertise:
HIV Prevention & Treatment
Digital Interventions Formative Research
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Zulkiewicz, B. A., Burrus, O., Harshbarger, C., Ortiz, A., Garner, B. R., & Lewis, M. A. (2021). Identifying implementation strategies that address barriers and facilitate implementation of digital interventions in HIV primary care settings: Results from the pilot implementation of Positive Health Check. AIDS and Behavior, 25(1), 154-166. https://doi.org/10.1007/s10461-020-02944-9
Expertise:
HIV Prevention & Treatment
Qualitative Research
Digital Interventions Implementation Science
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Lewis, M. A., Harshbarger, C., Bann, C., Burrus, O., Peinado, S., Garner, B. R., Khavjou, O., Shrestha, R. K., Karns, S., Borkowf, C. B., Zulkiewicz, B. A., Ortiz, A., Galindo, C. A., DallaPiazza, M., Holm, P., Marconi, V. C., Somboonwit, C., Swaminathan, S., & Positive Health Check Study Team (2020). Positive Health Check evaluation: A type 1 hybrid design randomized trial to decrease HIV viral loads in patients seen in HIV primary care. Contemporary Clinical Trials, 96, [106097]. https://doi.org/10.1016/j.cct.2020.106097
Expertise:
HIV Prevention & Treatment
Experimental Studies
Implementation Science Intervention Effectiveness
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Zulkiewicz, B. A., Boudewyns, V., Gupta, C., Kirschenbaum, A., & Lewis, M. A. (2020). Using 360-degree video as a research stimulus in digital health studies: Lessons learned. JMIR Serious Games, 8(1), e15422. https://doi.org/10.2196/15422
Expertise:
Physician Prescribing Behavior
Digital Interventions
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Harshbarger, C., Burrus, O., Zulkiewicz, B. A., Ortiz, A. M., Galindo, C. A., Garner, B. R., … & Lewis, M. A. (2019). Implementing web-based interventions in HIV primary care clinics: Pilot implementation evaluation of Positive Health Check. JMIR Formative Research, 3(2), e10688. https://doi.org/10.2196/10688
Expertise:
HIV Prevention & Treatment
Qualitative Research
Implementation Science
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Burrus, O., Gupta, C., Ortiz, A., Zulkiewicz, B., Furberg, R., Uhrig, J., Harshbarger, C., & Lewis, M. A. (2018). Principles for developing innovative HIV digital health interventions: the case of Positive Health Check. Medical Care, 56(9). https://doi.org/10.1097/MLR.0000000000000957
Expertise:
HIV Prevention & Treatment
Formative Research
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Squiers, L. B., Augustson, E. M., Brown, D., Kelly, B. J., Southwell, B. G., Dever, J. A., Dolina, S. D., Tzeng, J. P., Parvanta, S. A., Holt, S. L., Sanders, A., Zulkiewicz, B. A., & Hunt, Y. (2017). An experimental comparison of mobile texting programs to help young adults quit smoking. Health Systems, 6. https://doi.org/10.1057/s41306-016-0014-3
Expertise:
Tobacco Control
Experimental Studies
Intervention Effectiveness
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Lewis, M. A., Fitzgerald, T. M., Zulkiewicz, B. A., Peinado, S. C., & Williams, P. A. (2017). Identifying synergies in multilevel interventions: the convergence strategy. Health Education and Behavior, 44(2). https://doi.org/10.1177/1090198116673994
Expertise:
Chronic Disease Prevention & Treatment
Qualitative Research
Program Evaluation
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Burton, J., Eggleston, B., Brenner, J., Truchil, A., Zulkiewicz, B. A., & Lewis, M. A. (2017). Community-based health education programs designed to improve clinical measures are unlikely to reduce short-term costs or utilization without additional features targeting these outcomes. Population Health Management, 20(2). https://doi.org/10.1089/pop.2015.0185
Expertise:
Chronic Disease Prevention & Treatment
Observational Studies
Program Evaluation
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Furberg, R. D., Ortiz, A. M., Zulkiewicz, B. A., Hudson, J. P., Taylor, O. M., & Lewis, M. A. (2016). Supporting tablet configuration, tracking, and infection control practices in digital health interventions: Study protocol. JMIR Research Protocols, 5(2), e136. doi:10.2196/resprot.5400
Expertise:
Digital Interventions
Conference Presentations
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Zulkewicz, B., Obedin-Maliver, J., Ramanadhan, S., Lunn, M. R., Potter, J., Liu, S., & Tan, A. S. L. (2025, May). Heterogeneity in the effects of culturally tailored anti-smoking health education messages among young adult sexual minority women at the intersection of sexual orientation, race, and ethnicity. Presented at the DC Health Communication Conference, Herndon, VA.
Expertise:
Tobacco Control
Experimental Studies
Formative Research
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Zulkiewicz, B., Li, A., Tassah, G., Kim, M., Glanz, K., Villarruel, A., … & Tan, A. S. (2024). Using wiki surveys to rapidly test Philly CEAL’s health messages promoting COVID-19 vaccination boosters among Philadelphia residents. Presented at the National Conference for Immunization Coalitions and Partnerships, Philadelphia, PA.
Expertise:
Emerging Infectious Diseases Vaccination
Mixed Methods
Formative Research
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Zulkiewicz, B., Chen, J. T., Hanby, E., Potter, J., Gordon, B., Applegate, J., Obedin-Maliver, J., & Tan, A. S. L. (2024). Tailored anti-smoking messages increase quit intentions among sexual minority women by changing anti-industry perceptions. Presented at the Society of Behavioral medicine Annual Meeting & Scientific Sessions, Philadelphia, PA.
Expertise:
Tobacco Control
Experimental Studies
Formative Research
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Zulkiewicz, B., Tassah, G., Jiang, L., Kim, S., Reid, S., Lipman, T., Glanz, K., Bauermeister, J., Villarruel, A., & Tan, A. (2022). Evaluation of Philly CEAL’s social media campaign for COVID-19 vaccination, testing, and preventive behaviors. Poster presentation at the American Public Health Association Conference, Boston, MA.
Expertise:
Emerging Infectious Diseases Vaccination
Mixed Methods
Campaign Evaluation
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Zulkiewicz, B., Wright, C., Elizarova, O., Dahne, J., Bian, J., & Tan, A. (2022). The effects of epistemic beliefs on perceptions of e-cigarette harms following exposure to e-cigarette misinformation. Presented at the Annual ICA Conference, Paris, France.
Expertise:
Tobacco Control
Experimental Studies
Formative Research
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Patel, S., Zulkiewicz, B. A., Ford, J., Roosa, M. R., Zehner, M., & Garner, B. (2021). Two pragmatic tools for “tracking” the implementation & sustainment facilitation strategy. Poster presentation at the Colorado Pragmatic Research in Health Conference, Aurora, CO.
Expertise:
HIV Prevention & Treatment Substance Use Disorders
Implementation Science
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Garner, B. R., Zulkiewicz, B. A., & Knudsen, H. K. (October, 2020). Understanding the impacts of COVID-19 on substance use among individuals living with HIV: Perspectives of HIV service organizations across the United States. Poster presentation (virtually because of COVID-19) at the Addiction Health Services Research Conference, Providence, RI.
Expertise:
HIV Prevention & Treatment Substance Use Disorders
Observational Studies
Formative Research
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Boudewyns, V., Zulkiewicz, B. A., Gupta, C., & Lewis, M. A. (2019). Behavioral outcomes of engaging physicians: Using narrative stories and virtual technology to increase empathy for patients. Presented at the Society of Behavioral Medicine Annual Meeting & Scientific Sessions, Washington, DC.
Expertise:
Physician Prescribing Behavior
Experimental Studies
Formative Research
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Goddard, K. A. B., Paquin, R., Mittendorf, K., Lewis, M., Zulkiewicz, B., Leo, M., … Berg, J. (2018). Clinical interventions to delay or prevent outcomes related to inherited conditions: Does expert opinions on the nature of intervention reflect the opinions of the general population? Presented at Curating the Clinical Genome 2018 Conference, Hinxton, United Kingdom.
Expertise:
Genetic Testing
Experimental Studies
Formative Research
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Mittendorf, K., Paquin, R., Lewis, M., Zulkiewicz, B., Hunter, J., Lee, K., … Goddard, K. A. B. (2018). Clinician versus general population perceptions of the nature of clinical interventions for delaying or preventing outcomes related to inherited conditions. Poster session presented at 2018 American College of Medical Genetics Annual Clinical Genetics Meeting, Charlotte, NC, United States.
Expertise:
Genetic Testing
Experimental Studies
Formative Research
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Burrus, O., Garner, B., Lewis, M. & Zulkiewicz, B. (2017). Positive Health Check implementation feasibility pilot: Lessons learned. Presented at APHA Annual Meeting, Atlanta, GA.
Expertise:
HIV Prevention & Treatment
Qualitative Research
Implementation Science
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Burrus, O., Lewis, M. & Zulkiewicz, B. (2017). Positive Health Check (PHC) – HIV patients’ use of a web-based video intervention for adherence support during a one-month pilot. Presented at APHA Annual Meeting, Atlanta, GA.
Expertise:
HIV Prevention & Treatment
Qualitative Research
Implementation Science
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Galindo, C., Bollenbacher, J. C., Rangarajan, S., Harshbarger, C., Lewis, M., Burrus, O., Zulkiewicz, B., Saad, C. & Lyles, C. (2017, November). Developing Positive Health Check – an engaging, tailored, web-based behavioral intervention for PLWH. Presented at APHA Annual Meeting, Atlanta, GA.
Expertise:
HIV Prevention & Treatment
Formative Research
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Feldstein, F. P., Ray, S., Peinado, S., Zulkiewicz, B., Southwell, B. G. & Bair-Brake, H. (2017). Media coverage of a crisis response: exploring Ebola and traveler health. Poster presented at the Society of Behavioral Medicine Annual Meeting & Scientific Sessions, San Diego, CA.
Expertise:
Emerging Infectious Diseases
Observational Studies
Media Analysis
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Williams, P. N., Macom, J., Johnson, M., Zulkiewicz, B. A., Alexander, J. P., Taylor, O. M., et al. (2016, August). Traveler preferences for reporting to state and local public health authorities as part of post-arrival monitoring during the 2014-2015 Ebola epidemic. Poster presented at National Conference on Health Communication, Marketing and Media, Atlanta, GA.
Expertise:
Emerging Infectious Diseases
Observational Studies
Program Evaluation
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Southwell, B. G., Williams, P. N., Alexander, J. P., Zulkiewicz, B. A., Ray, S. E., & Macom, J. (Invited Speaker). (2016, April). Social network salience as predictor of active monitoring intention among travelers from countries with Ebola outbreaks. Presented at Society for Public Health Education annual conference, Charlotte, NC.
Expertise:
Emerging Infectious Diseases
Observational Studies
Program Evaluation
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Parvanta, S., Brown, D., Squiers, L., Dever, J., Southwell, B., Augustson, E., Dolina, S., Tzeng, J., Zulkiewicz, B. A., & Sanders, A. (2016, April). Evaluating the effects of a national text-message anti-smoking program by socioeconomic status. Presented at the 14th Biennial Kentucky Conference on Health Communication, Lexington, KY.
Expertise:
Tobacco Control
Experimental Studies
Intervention Effectiveness
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Fitzgerald, T. M., Lewis, M. A., Moultrie, R. R., Zulkiewicz, B. A., Rini, C., Roche, M., et al. (2016, February). Couple dynamics in decisions about newborn screening via whole exome sequencing. Poster presented at 2016 Association of Public Health Laboratories Newborn Screening and Genetic Testing Symposium, St. Louis, MO.
Expertise:
Genetic Testing
Qualitative Research
Formative Research
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Moultrie, R. R., Lewis, M. A., Fitzgerald, T. M., Zulkiewicz, B. A., Rini, C., Roche, M., et al. (2016, February). Values and beliefs important for parental decisions to have genetic screening for a child. Poster presented at 2016 Association of Public Health Laboratories Newborn Screening and Genetic Testing Symposium, St. Louis, MO.
Expertise:
Genetic Testing
Qualitative Research
Formative Research
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Prue, C., Southwell, B. G., Williams, P. N., Alexander, J. P., & Zulkiewicz, B. A. (2015, August). Threat, trust, and tools for action: What matters in helping travelers from countries with Ebola outbreaks to follow government monitoring and reporting guidelines? Presented at National Conference on Health Communication, Marketing, and Media, Atlanta, GA.
Expertise:
Emerging Infectious Diseases
Observational Studies
Program Evaluation
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Lewis, M. A., Treiman, K. A., & Zulkiewicz, B. A. (Invited Speaker). (2015, May). A consolidated model for patient and family engagement. Presented at Comparative Effectiveness Research (CER) Symposium, Research Triangle Park, NC.
Expertise:
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Lewis, M. A., Paquin, R. S., Moultrie, R. R., Fitzgerald, T. M., Stine, A. D., Zulkiewicz, B. A., et al. (2015, April). Working at the edge of policy, science and practice: The NC NEXUS Study. Presented at Annual Meeting of the Society of Behavioral Medicine, San Antonio, TX.
Expertise:
Genetic Testing
Experimental Studies
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Holt, S. L., Lewis, M. A., Taylor, O. M., Stine, A. D., Zulkiewicz, B. A., Brenner, J., Fleming, N., Johnson, P., Langwell, K., & Peek, M. (2014, November). “I Thank You Because You Saved My Life…”: Patient perspectives on the Alliance to Reduce Disparities in Diabetes. Poster presented at 2014 Minority Health and Health Disparities Grantees’ Conference, National Harbor, MD.
Expertise:
Chronic Disease Prevention & Treatment
Qualitative Research
Program Evaluation
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Lewis, M. A., Stine, A. D., Mansfield, C. A., Zulkiewicz, B. A., Fitzgerald, T. M., Moultrie, R. R., et al. (2014, October). Conjoint survey of parental preferences to receive incidental information from genetic testing. Poster presented at 2014 Newborn Screening and Genetic Testing Symposium, Anaheim, CA.
Expertise:
Genetic Testing
Experimental Studies
Formative Research